Mailchimp + Frihet
Sync contacts and automate email campaigns between Frihet and Mailchimp
Connect Mailchimp nowWhat this integration does
The Mailchimp integration connects your client data in Frihet with your email marketing in Mailchimp, ensuring your audience lists are always current and your campaigns reach the right people.
Clients and contacts from Frihet sync to Mailchimp audiences automatically, with tags and segments based on client attributes — industry, spending level, location, or any custom field you define. New clients appear in Mailchimp without manual list management.
Campaign engagement data flows back to Frihet, so you can see which clients opened emails, clicked links, or unsubscribed, all within their client record. This two-way sync keeps both platforms aligned.
Features
- Automatic contact sync from Frihet to Mailchimp audiences
- Tag and segment clients based on Frihet data fields
- Campaign engagement metrics visible in Frihet client records
- Trigger Mailchimp automations from Frihet events
- Two-way sync to keep unsubscribes and bounces current
- Custom merge field mapping for personalized campaigns
- Revenue attribution from Mailchimp campaigns to Frihet invoices
How to set it up
- 1
Connect your Mailchimp account
Go to Settings > Integrations in Frihet, select Mailchimp, and sign in with your Mailchimp credentials. Choose which audience to sync with.
- 2
Map contact fields
Match Frihet client fields to Mailchimp merge fields. Common mappings include name, email, company, and any custom fields you use for segmentation.
- 3
Configure sync rules
Set which clients sync to Mailchimp — all clients, only active ones, or those matching specific criteria. Define how tags are assigned based on client attributes.
- 4
Test the connection
Create a test client in Frihet and verify it appears in your Mailchimp audience with the correct field mappings and tags applied.
Use cases
Nurture leads with targeted campaigns
Segment Mailchimp audiences using Frihet client data — send different campaigns to prospects, active clients, and past clients without manual list management.
Automate onboarding email sequences
When a new client is created in Frihet, trigger a Mailchimp automation that walks them through setup, tips, and best practices.
Track email engagement alongside revenue
See email open rates and click data next to invoice history in the Frihet client record, understanding which communications drive business.
Frequently asked questions
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